Mapping and GIS Solutions

PMP develops customised Mapping and GIS Solutions based on public and private demographic data, system integration and our core mapping/GIS technology.

"Marketers with the deepest understanding of their customers can build the best relationships." - Otto Samuelsson, 1992

If your organisation wishes to foster closer relationships with your market, you need to understand it better. Using the right tools you can better understand how these changes will affect your business. Some examples of what you can do using Mapping and GIS Solutions include:

• Assess the size of your market
• Understand where the constituents live (and display it on a map)
• Do sophisticated catchment area analysis
• Benchmark the performance of your stores/channel
• Find areas into which to grow your business
• Use census data to analyse your marketing spend
• Create sophisticated maps and reports for presenting your findings
• Map and benchmark your own research with (or without) Census Data.

A Business Intelligence Solution consists of the following elements:

• A database of information, such as customer information, demographic information and psychographic information
• Software with the business logic to process the information
• A user interface to make it easy and user friendly to enter information and to get a proper output in terms of tables, graphs, charts, maps etc.