In 15th January, 2010, Yapp’s application – branded Celcom Compass – went live on the Celcom Malaysia network through Celcom on selected mobile handsets.
Celcom Compass is a full function GPS navigation Application for mobile phone, and is sold as a VAS (Value Added Service), available exclusively to Celcom customers.
All maps and data feeds are streamed to customers over Celcom mobile network. This application is localized to fit Malaysia environment. It provides a complete navigation experience, enabling users to find their way quickly and easily using turn-by-turn GPS navigation with voice instruction.
The product has been designed to provide a generic Location Based Services (LBS) platform as an enabling technology so Yapp and its partners can provide the best possible location based content currently available on the web to the mobile phone. The application has been extended to offer a comprehensive business directory search, specialist topic searches (such as Restaurant Guides with detailed database of restaurant information and reviews), accommodation (star ratings and typical prices), and car parking with pricing. Many other information services -some with real time data feeds – will be added to the service.
The product features can be divided into three main area:
Visit Celcom's Web site: http://www.celcom.com.my/
